The Evolution of Napoleon Games:
From Inception to Market Leader 🚀

Explore the fascinating history of Napoleon Games: a journey through influential leaders like Willy Michiels, key acquisitions, and notable milestones since our founding. Dive deeper into our rich heritage and discover what makes us unique!

Welcome to the page where the history, evolution, and leadership of Napoleon Sports & Casino come to life. From its founding by Willy Michiels to the recent acquisition by Superbet, discover how Napoleon Games has become a leading entertainment company in the online gaming industry.

🌟 The Beginning of an Empire

The journey of Napoleon Games began long before the digital revolution. Under the leadership of Willy Michiels, known as 'the Bingo King', the company transformed from a local operation into a national phenomenon. The launch of the online platform in 2011 was not just a milestone for the company but also for the Belgian gaming industry.

  • 2012: The introduction of sports betting enriched our offerings and confirmed our position as an innovator.
  • 2013 & 2017: The acquisition of operating licenses for the Casinos of Knokke and Middelkerke highlight our growth in the casino landscape

🔝 Leadership Through the Years 

From its inception to now, every member of the management team has contributed to shaping the future of Napoleon Games. With the acquisition by Superbet in 2021, and the appointment of Jimmy Maymann, we look forward to a future full of promise and expansion.

  • Eamonn O’Loughlin: As the current CEO, he brings a wealth of international experience and a vision for growth.
  • Tom De Clercq & Brian Harty: Their expertise in operational management and finance respectively ensures stability and growth.

🎖️ Milestones That Made History 

Our journey is marked by several key moments that highlight not only our growth but also our contribution to the industry.

  • 2016: The partnership with Waterland opened new doors and possibilities for expansion and innovation.
  • 2021: The acquisition by Superbet marks a new chapter, with the ambition to enlarge our footprint in Europe.

🌱 A Future Full of Innovation and Growth

At Napoleon Sports & Casino, we not only look back at our history with pride but also forward to a future full of possibilities. Our focus is on innovation, customer satisfaction, and expanding our market position. With a strong team, dedicated leaders, and the support of our community, we are ready to reach new heights.

  • Innovation in Gaming: Continuous investments in new games and technologies to enhance our user experience.
  • Expansion of Offerings: Exploring new markets and segments within the online entertainment industry.
  • Sustainability and Responsible Gaming: Promoting a safe and responsible gaming environment for all our users.

At Napoleon Sports & Casino, we are more than a gaming company; we are a community that comes together around entertainment, excitement, and a love for the game. Our heritage is deeply rooted in innovation, leadership, and the passion to be the best at what we do.

❓ FAQs

In this section, we answer some of the most frequently asked questions about Napoleon Games, its history, leadership, and crucial developments within the company. Discover everything you need to know about Napoleon Sports & Casino and the related entities.

In which year was the Napoleon Casino website launched?

The official website of Napoleon Games, napoleongames.be, was launched in 2011, marking a significant milestone in the company's digital presence.

Who is the CEO of Napoleon Games?

Eamonn O’Loughlin is the current CEO of Napoleon Games. He brings a fresh vision and strategy to continue the company's growth in the gaming and entertainment sector.

Who is Willy Michiels?

Willy Michiels, also known as 'the Bingo King', was the founder of Napoleon Games. His entrepreneurship has had a significant impact on the Belgian gambling industry.

Who is Hugo Reynders?

Hugo Reynders was the chairman of KFC Diest and owner of Napoleon Games Bekkevoort. His involvement highlights the local influence and success of Napoleon Games.

What acquisitions has Napoleon Games undergone?

Over the years, Napoleon Games has undergone several strategic acquisitions, including the most recent by Superbet in 2021, giving the company a new direction.

Has Napoleon Games been sold?

Yes, Napoleon Games was sold to Superbet in 2021, marking the beginning of a new era for the company.

Who owns Napoleon Games?

Since the acquisition in 2021, Superbet owns Napoleon Games, making the company part of a larger international group.

What is Napoleon Games and Waterland?

Waterland Private Equity was a former owner of Napoleon Games. Their investments contributed to the growth and development of the company before it was sold to Superbet.

What is the Napoleon Games Group?

The Napoleon Games Group includes all activities and subsidiaries of Napoleon Games, including online and land-based casinos, sports betting, and entertainment services.

Where is the headquarters or HQ?

The headquarters of Napoleon Games is located in Erembodegem, Belgium, from where it coordinates all its activities and services.

For further questions or more information, do not hesitate to contact us through our customer service.